New Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's...
A bookmark structure includes a main bookmark list and at least one bookmark folder . A bookmark search list, which includes at least one bookmark in the bookmark structure , is generated. Microsoft...
View ArticleOptimizing Images for Search Engines
One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the...
View ArticleSearchDay | All That Glitters Is Not Chrome
Today's search engine marketing news and opinion: All That Glitters Is Not Chrome; Google AdWords Separates Content and Search Network Stats; Google Analytics Now Shows When a Visitor Uses Chrome; and...
View ArticleSearchDay | Show Me the Money: Bidding for Profitability
Today's search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns Over Google's Monopolistic...
View ArticleSearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.
View ArticleSEO Site Structure 101, Part 2
We began our discussion of site structure last week by looking at meta tags. This week, we continue exploring the SEO impact of site structure, including title tags, URL structure, and other on-page...
View ArticleMastering Google Webmaster Central
From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition.
View ArticleWhat Google Thinks of Your Site
Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.
View ArticleDon't Let Small Disconnects Lead to SEO Disaster
When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders.
View ArticleChoosing a Naming Convention for Global Search Marketing
The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.
View ArticleDesigning an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
View ArticleGlobal Strategies For Google's Panda Update
How to prepare your international sites for Google's latest algorithm update.
View Article7 PPC Resolutions to Keep You Focused and Inspired
How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire...
View Article5 Must-Have SEO Skills
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link...
View ArticleImproper URLs: It’s Much More than Just a Page Name!
The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the...
View ArticleSetting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that...
View ArticleSEO & Website Redesign: Relaunching Without Losing Sleep
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. If you're looking to redesign or relaunch your website, you have to keep SEO in mind. Here's how to launch...
View ArticleWhy Thin Content is Hurting Your Ecommerce Site & How to Fix It
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that...
View Article4 Ways to Create a Better Website Experience for Users & Search Engines
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you get. Don’t give them an excuse to run once they walk in the door....
View ArticlePure Spam: What Are Google Penalties & What to Do to Recover
Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible...
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